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Once the design is tweaked and client feedback addressed, the design is approved. This signals the
official start of development and coding on a staging server. You may want to start development to some
degree before this point, if there are elements in the design you want to check out before presenting to
ensure you can deliver the functionality/effects. Design approval is a key milestone. The design is like
the blueprints of a house. Once the foundation is laid and the walls are framed and painters have painted
the walls, it is a significant request to ask walls to be moved, foundations to be expanded, and walls to be
repainted. A significant request is a change order, which increases the cost of the project. If the design is
based on a well thought out IA and wireframe, the chances of changes after design approval are small. If
the IA and wireframe steps are skipped, it is more likely that the design will need changes because the
content will change as the client “sees” the website unfold. This is why the content planning, architecture
and wireframe steps are so important.
A significant request is a change order, which increases the cost of the project. If the design is based on a well thought out IA and wireframe, the chances of changes after design approval are small. If the IA and wireframe steps are skipped, it is more likely that the design will need changes because the content will change as the client “sees” the website unfold. This is why the content planning, architecture and wireframe steps are so important.
Every word of content does not have to be finalized when the design is approved, but it should be close. The first couple of weeks of development are typically spent building the “frame” of the website. The content of all the rooms - the text and images - will be needed once the frame is up.
The more thorough and complete this content is, the faster and smoother the building process will be. Here again, working with a professional writer who knows how to format and provide clear, concise copy, makes the process go smoothly and the end result better. Minor edits will likely be made before launch, but loading in copy that is organized and approved is the ideal process.
In addition to the copy, images for each page of a website can be a huge undertaking, especially if there are a lot of pages and a lot of images to choose from. Create another sheet in your Content Inventory Document to list the content, including images, for a website. This helps identify content that is missing and prevent images from being duplicated. The images can be shared with the client in a Dropbox or Google Drive, and ideally should be named for where they will go to make the process less confusing.
Website Design & Development ProcessThere are a number of steps involved when building a new website. Every client has different requirements and because websites are a key marketing tool for most businesses it is crucial that web developers understand all aspects of the build before any work commences.
Step 1: DiscoveryThe first part of the website design & development process involves the completion of a brief so we can assess each client’s requirements. An initial meeting is then set up to discuss the different aspects of the project including establishment of milestones, timelines, deliverables, project scope and expectations. Research is then undertaken around content, writing style, visual design and technical aspects in order to analyse what can be achieved within the website budget.
Step 2: DesignA collage of visual ideas (or mood board) is sometimes created based on the original brief. This incorporates design elements, branding and digital assets. After this has been presented to the client we create a page layout or wireframe of the homepage layout/design (incorporating responsive design techniques for initial client feedback). Once the homepage design has been approved we can start work on the secondary or subpages.
If the project requires ecommerce capability there are a number of design considerations to be made. This infographic gives a good summary of what needs to be considered.
• HTML: marks the content up into different structural types, like paragraphs, blocks, lists, images, tables, forms and comments.
• CSS: tells the browser how each type of element should be displayed. This may vary for different media eg screen, print or handheld devices.
When the build is 80% complete we will host the website on our staging server for client review and feedback. Once the client review is complete cross browser, mobile, tablet device and performance/speed testing takes place. This is a very important part of the process because a great website is about creating coherent experience across all devices.
Step 4: Deployment/LaunchAt this point we would have established the domain name(s), website hosting and email set up. We can then migrate a client’s website from the staging server to a live environment. Any last minute changes and tweaks to the website before it goes live are made at this stage.
At launch the website is sent to search engines such as Google so that it can be indexed. If Search Engine Optimisation (SEO) is required it is at this point that an SEO Specialist is engaged.